The firm once again hosted a booth at this international motorcycle show
EBC Brakes motorcycle team recently hosted a stand at the EICMA motorcycle expo, which took place within Milan’s vast Fiera Milano venue.
With more than 600,000 visitors across the four days, EICMA 2025 was one of the largest instalments yet, with plenty of enthusiasts approaching the EBC Brakes team to discuss the high-performance braking upgrades on offer.
Away from the stand, one of the most popular attractions was the 20th anniversary of ‘MotoLive’ – the outdoor arena covering over 60,000 square meters, which thrilled the audience with races, acrobatic shows, trials and competitions.
The exhibition was further enriched by the ‘Desert Queens’ display: a tribute to the history and legend of the Dakar Rally, with 31 original motorcycles on display for the first time in Italy, and daily meetings with the protagonists of the world’s most famous rally, which attracted more than 42,000 visitors.
Stay tuned for the fleet of motorcycle events that EBC Brakes will attend in 2026 – more info coming soon…
