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The firm will celebrate its 40th anniversary at the Las Vegas Convention Centre event between 31 Oct – 3 Nov

EBC Brakes will once again host a large trade booth area at the monstrous Specialty Equipment Market Association (SEMA) show (31 Oct – 3 Nov), this time commemorating its 40th anniversary with the addition of two significant vehicle build launches on the stand from both Petrolheadonism and Powernation TV respectively.

Based at Booth #24067, The UK and US-based company will as always bring with it a vast range of its high-performance product range for show-goers to check out first-hand, as well as a range of EBC-equipped vehicles on display.

To add to the excitement for 2023, the UK-based Petrolheadonism car culture firm will use the EBC booth as the backdrop for the unveiling of its eagerly anticipated ’73 Toyota Corolla KE25 build. A nod to retro classics, this proudly British-built car will boast upgrades from a number of UK-based companies, including an EBC Brakes big brake kit, of course.

But that’s not all. US-based Powernation TV will also be taking the covers off its ’72 carbon fibre Chevrolet Camaro. Again sporting an EBC big brake kit, the 700bhp car features an endless list of modifications to truly make it one-of-a-kind.

Both cars are due to be unveiled at 12pm on Tuesday, 31 October at the EBC Brakes booth (#24067).

As well as cars, EBC Brakes will bring with it a fleet of stars in the form of 50+ British ambassadors from the world of TV and social media. This army of personalities will be on-hand across the four-day event to chat and interact with fans. The list includes the likes of Top Gear’s very own Stig, Ben Collins, as well as Sam Hard of Hard-Up Garage, Mat Armstrong, Calvin’s Car Diary and many more.

“This SEMA show is so special for so many reasons – our brand partners EBC Brakes are celebrating their 40th Anniversary and we are bringing over so many UK friends to experience the most astonishing show on Earth. Everything about SEMA appeals to our inner petrolhead souls and being able to unveil a British-built car, make a British impact with our group of automotive celebrities as well as fly the British flag with our own coverage of SEMA 2023 is incredible. We can’t wait for the doors to open!”, said Ciro Ciampi, CEO of Petrolheadonism.

– To find out more about the SEMA Show, please head over to

– To find out more about EBC Brakes, please click here: