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The firm had one of its largest stands to date at this popular Las Vegas-based automotive expo

EBC Brakes enjoyed plenty of 40th anniversary celebrations at the mighty Specialty Equipment Market Association (SEMA) show in Las Vegas by hosting the launch of an exclusive car build on the first public day of the event.

At midday on Tuesday, 31 October, the covers were taken off the modified ‘73 Toyota Corolla KE25 build from British-based Petrolheadonism on the EBC Brakes booth, to much applause.

With the theme of ‘British-made’ prominent across the EBC Brakes stand this year to help commemorate its four-decade milestone, it’s little surprise to hear that this retro machine was built in collaboration with many British brands, naturally boasting EBC Brakes Racing’s Apollo calipers on its front axle.

As well as the vehicle launch, EBC Brakes also hosted Powernation TV’s 700hp ‘72 carbon fibre Chevrolet Camaro project on the other side of its stand. Continuing the British theme, the firm also invited no less than 50 brand ambassadors over from UK shores to help spread the word of premium British engineering to the thousands of attendees at the show.

Ciro Ciampi, CEO of Petrolheadonism, commented on the launch of his Corolla: “This SEMA is so special for so many reasons – our brand partners EBC Brakes are celebrating their 40th Anniversary and we are bringing over so many UK friends to experience the most astonishing show on Earth. Everything about SEMA appeals to our inner petrolhead souls and being able to unveil a British built car, make a British impact with our group of automotive celebrities as well as fly the British flag with our own coverage of SEMA 2023 is really special.”